3 Reasons Why Ritual Is More Than A Multivitamin

When we talk about our product family here at Ritual, we find ourselves saying that they're “more than just multivitamins.” Yes, Ritual is a multivitamin that includes multiple nutrients, which means the term “multivitamin” applies. But Ritual strives to offer way more than other traditional multivitamins.

Convenient 2-in-1 formulas, targeted to different life stages

Instead of having to assemble together everything you need, the beauty of Ritual is that we offer several multivitamins formulated with a certain life stage in mind—housed in just two daily capsules (or three gummies, in the case of Essential for Kids).

Want a specific example? Some traditional multivitamins may not contain certain nutrients like omega-3 DHA, because it can be difficult and costly to include in a multivitamin with other nutrients. Our convenient 2-in-1 formulation process makes it possible—and our omega-3 DHA is vegan, too. (It's sourced from microalgae, FYI.)

We take that 2-in-1 approach for our multivitamin formulas—and on that note, the Ritual fam is growing rapidly. After starting with our Essential for Women 18+ formula (followed by our best-selling Essential Prenatal), we've expanded to life stages ranging from postmenopause and postpartum to men, kids, and teens… and we're just getting started. Bottom line? We think this daily Ritual is something worth sharing with the whole family.

The first visible supply chain of its kind

We source key nutrients carefully, in ideal and high-quality forms. And true to our Made Traceable™ promise, we make it our mission to lift the curtain to our formulation process—showing you how we source our ingredients, why they're there, and how they're verified.

A good example of this approach in action is Folate. You’ll often see folate's synthetic form, Folic Acid, in supplements instead of folate itself. This can be problematic, as up to one-third of people can't efficiently utilize Folic Acid due to gene variations—and some people don’t even know if they have that gene variation to begin with. That's why Ritual uses a bioavailable form of folate called 5MTHF, sourced from our supplier Gnosis, based in Italy. (You can meet them here.) Nutrient forms matter, and that's just one example of how we aim to take the guesswork out of multivitamins.*

Above all else, our in-house research and development team works tirelessly to ensure that we're at the cutting edge of the latest science—from poring over thousands of studies to create those lifestage-specific formulas we talked about, to considering nitty-gritty details like dietary preferences and genetic considerations (like the folate scenario mentioned above).

Knowing that our multivitamins deliver is so important to us, that we invested in a university-led clinical study to quantify the impact of Essential for Women. Essential for Women was shown to increase Vitamin D and Omega-3 DHA levels in 12 weeks, significantly more than a placebo group.*

In other words, we’re total skeptics, and we expect our customers to be too. We’re proud of the nutrients we’ve sourced and the science behind them, which is why we encourage you to check out our ingredients page and traceable supply chain for yourself. Bottom line: We think our customers deserve to know what they’re putting into their bodies and why.

An experience that helps hack the habit

Kicking off a new habit is hard—and that's why we considered every little detail when creating your Ritual, with ease of use in mind. That includes our streamlined 2-in-1 formula (because choking back a handful of pills isn't exactly our idea of a good time), as well as the natural flavor in every bottle: Mint for most of our multis, citrus for our Essential Prenatal, and a sugar-free, citrus-berry flavor for our Essential for Kids gummy multivitamins.

The delayed-release capsules are also designed to be taken at any time, with our without food. Your habit, your schedule.

Another secret to building lasting habits? Buddying up—and that's what we're here for. Our flexible subscription experience ensures that your Ritual lands on your doorstep every month, so you don't have to worry about dashing out to the store and buying more vitamins when you're running low. Your only job? Remembering to take your vitamins every single day. And if you ever have any questions, we're always here to help.